LAURA HENSCHEL

RESUME

LAURA HENSCHEL

RESUME

RESUME

@googlegemini launch on IG
@googlegemini launch on IG

Google Gemini
on IG

OVERVIEW

We launched @googlegemini on Instagram to transform a technical tool into a shareable source of inspiration. By building an editorial visual sandbox, we built content to help Gen-Z and Millennials fall in love with the creative potential of AI.

We launched @googlegemini on Instagram to transform a technical tool into a shareable source of inspiration. By building an editorial visual sandbox, we built content to help
Gen-Z and Millennials fall in love with the creative potential of AI.

SERVICES

Art Direction
Social Design
Motion Direction

DETAILS

The creative direction merged real product UI with editorial photography and surreal AI-generated media. We used an evolving system of typography and graphics to represent a fluid, platform-native approach and bridge human intent and AI execution.

CREDITS

Agency: Instrument
Client: Google
Associate Creative Director: Crystal Cho
Associate Design Director: Michael Lo
Designer: Serena Shen
Copywriter: Andrea Chrunyk
Motion Designers: Mark Lehman, Greg Browe