Out with the old, in with the bold.
Clean & Clear needed to move past an outdated product offering and earn relevance in the skincare aisle. We brought them into teens' and students' world with a social rebrand that transformed skincare into self-care.
Art Direction
Photo Production
Social Design
DETAILS
We reimagined Clean & Clear’s brand identity across social and e-comm by bridging the gap between editorial imagery and a casual, social-native tone of voice, giving the product line a relatable yet aspirational persona. Leveraging our in-house studio, we produced high-fidelity product and texture shots alongside youthful lifestyle content that captured a new cohort of teen consumers and drove brand recognition on their feeds.
CREDITS
Agency: Oliver Agency
Client: Kenvue (Johnson & Johnson)
Associate Creative Director: Jessica Uhren
Photographers: Molly Torian, Soloman Alemayhu
Copywriter: Erin Roughan