Neutrogena
Viral or Vital?
Neutrogena
Viral or Vital?
Neutrogena
Viral or Vital?
Viral, trending beauty hacks often confuse skincare enthusiasts with ineffective or harmful results. We took over the world's largest dermatology conference at AAD San Diego to debunk viral trends and boost science-backed advice that's vital to healthy and beautiful skin.
Art Direction
Event + Experiential
Out-of-Home
Social Design
OOH TAKEOVER
HERO SOCIAL CONTENT + EVENT COVERAGE
DETAILS
Neutrogena showed up to the world’s largest dermatologist conference at American Academy of Dermatology (AAD) 2024 in San Diego with evidence-based, derm-recommended skincare tips to debunk the myths and share what’s truly vital for skin.
With a cast of celebrity, influencer, and derm talent, we led event coverage and OOH creative at AAD and turned it into an opportunity to let our expertise do the talking. On social, we worked with best-in-class dermatologists to debunk skin trends through bite-sized videos, recruiting Jennifer Garner and Haley Kalil (@haleybaylee) to lead the conversation.
CREDITS
Agency: Oliver Agency
Client: Kenvue (Johnson & Johnson)
Associate Creative Director: Jessica Uhren
Content Creator: Soloman Alemayhu
Copywriter: Erin Roughan